As a marketer it’s not uncommon for someone to lookup latest SEO trends in order to achieve better rankings for your projects. If you are among such marketers then know this that you are on the right track and there is nothing wrong with wanting to optimize your SEO strategy as per the latest trends to increase your Visibility. In the world of SEO being on the second page means getting an average of 0.78 CTR while your competitors get 31.71% CTR by positioning themselves on the first page of the search results. Despite, SEO keeps evolving so why shouldn’t you?
Here are some SEO trends to help you ensure that you are at the top of your game.
The technical factors (Core Web Vitals)
Google has long been encouraging marketers to make their websites as user friendly as possible. You may all be aware of Google’s mobile friendliness policy that it introduced years ago and decided to rank websites that were mobile compliant. In 2020 Google added 3 more metrics to its technical ranking metrics i.e. loading, interactivity and visual stability.
These core web vitals mostly concern the speed of your web page. So now your website is going to be ranked on the basis of: how fast does your website load, how soon it gets interactive for the users and how stable are the graphics once it has loaded.
The BERT factor
You must be living under a rock if you are still not aware of the BERT update Google rolled out in late 2019. The update has enabled the search engines’ bots to be a lot more conversational and understanding of the long form content that is being published on the websites. So now no matter how detailed or good your content is, it’s not going to count unless it clearly addresses your users’ intent.
You are not going to receive any penalty or be punished for not addressing the user intent but the search engine is simply going to give preference to your competitors over you. If you are not sure about how to optimize your content for BERT then here is an example that might help you get the gist of it.
For instance if a user intends to find an informative article on SEO/digital marketing trends in UAE, they would probably look up best “digital marketing strategies in UAE” so there would be no use in showing them results for top digital marketing agencies. On the contrary if the user is looking for a services, they would probably look up something like “best digital marketing agency in UAE”
The originality factor
Originality is still one of the biggest factors that weigh into your overall rankings. Would you purchase pizza from a random place that claims to sell Pizza hut pizzas or would you buy it directly from the franchise itself. That’s exactly the case with content. You cannot simply rewrite a piece of content and hope for Google to buy it instead of the original one.
So make sure your content adds some value to the subject that you are writing on or else it would get buried under 1000s of similar content pieces and Google would still give preference to the original source of that content.