How our Customers are Tackling Video Accessibility in 2021

How our Customers are Tackling Video Accessibility in 2021

2020 was a game-changer in terms of digital transformation for all of us, including our consumers. It has transformed the way a business communicates with its consumers.

What is video accessibility?

Video accessibility helps a person with a disability/weakness to understand and access a video like others; communicate with people without being recognized as “disabled”.

Where are we today?

In this global pandemic, since we are unable to interact in-person, people are relying on video to stay in touch. It is interesting to learn how it evolved and how it has shaped necessities in 2021.

There is no denying the fact that video is a very convenient and friendly format of communication. People depend on video communication to keep in touch with their family and friends. Differently-abled individuals do the same. In the absence of subtitles and transcripts, people with hearing disabilities are hindered from engaging in work conferences, virtual lectures, and much more.

When videos are made convenient, users with disabilities can fully absorb and communicate with their connections in a significant way.

1. Covid-19 Has Developed the Requirement for Video Accessibility

This global pandemic has taught us how we can add people to our life, in this digital age. Video accessibility not only helps the differently-abled, but also helps the diversity of consumers who have distinct education techniques, viewing inclinations, and a lot more.

After taking a closer look at the data that states, the average adult spent 6 hours and a half watching movies/ web series. It is apparent how COVID-19 developed the need for video accessibility.

We assume this is more than an inclination; it is how our tomorrow will be.

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2. Live Captioning is a Growing Need

Live streaming video is all heat today, and this is where captioning services come into the panorama. The hold of the dominant streaming platforms like Facebook, Instagram, and even Zoom has increased. Also, millions of people are following hours of unrehearsed video. Similar to in-person communications, you can identify
the differences in live streams too.

The demand for live captioning has grown significantly because of the growing need for live video. Be it gushing over your favourite program or notifying your co-workers on business-related updates, live captions are a need. Live streams fuse live captions to ensure convenience, compactness, and searchability.

3. Different Language Audio Description is on Rage

When somebody watches a play, a movie, or a web series in a different language, they use subtitles to understand the conversation. Viewers with hearing disabilities will most likely use subtitles, which are easily available on any stream, all because of the subtitling companies in India.

What about viewers with weak or no vision? That’s where different language audio
descriptions come in.

Audio descriptions provide an important visible message to viewers who cannot watch videos. It is beneficial for people who have weak vision. With a description in international languages, people who are blind or with weak eyesight can understand fundamental visuals in any language.

Some may consider people with eyesight impairment don’t like watching movies/cinemas and videos. However, things are quite the opposite!

Many people with a weak vision relish watching/listening to videos for the same reasons as those who have perfect eyesight.

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When it comes to watching videos online, it should be made convenient to all viewers; and audio descriptions help in doing that to a great extent. Even popular streaming platforms like Netflix and Amazon Prime offer audio description in various languages.

People who are blind or have weak eyesight like to watch/listen to videos too. However, subtitles do not help them. Audiences that have a weak vision can experience a video through an exchange of words, along with visual representation on the screen.

It allows businesses an opportunity to retain modern buyers and address their requirements as per their expectations of a seamless experience regardless of place.

Despite the numerous advances in 2020, 2021 is a strong year for video accessibility. This year gave us more mindfulness about accessibility and the growing number of individuals relying on video.

Bottom line: A developed digital convenience enables people with disabilities by contributing a more reliable user involvement in the process, supporting the brand concept and narrowing judicial hazards for the business.

Apoorva Raizada is a graduate of Amity University in English Literature and Language. She is passionate about writing and loves putting words together to form an informative piece of work. Apoorva works as an Assistant Manager-Content and Creation with eWandzDigital Services Pvt Ltd.

Brooklyn Long

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